Ambiguity exists at the start of all new ventures. Ambiguity leads to mistakes and frustrations. You feel it when grasping for words (or inventing words) to describe a new product's benefits to a prospective customer. Unless captured and tamed, ambiguity results in the wrong product being developed for the wrong customer.

These set of stories describe my approach to converting an ambiguous idea into a product definition that satisfies the needs of a customer and can be implemented quickly using an iterative approach.

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